Learn

Two-days of inspiring talks on multi-platform content strategy, conversion optimization, SEO and more.

Innovate

Create next-level campaigns with actionable tactics and insights to help you stand out from the competition.

Network

Connect with the region's top-tier agencies, entrepreneurs, digital strategists and more at Philadelphia's premier venues.

Evolve

Get exposed to the latest industry trends first and future-proof your business for the road ahead.

Speakers

Jason Falls

Senior Vice President, Digital Strategy, Elasticity

@jasonfalls

Chris Ducker

Owner, ChrisDucker.com

@chrisducker

Gene Marks

President and CEO, The Marks Group PC

@genemarks

Peter Shankman

Founder, Shankminds Business Masterminds

@petershankman

Ardath Albee

CEO and B2B Marketing Strategist, Marketing Interactions Inc.

@ardath421

Sean Cohen

Chief Operating Officer, AWeber

@scohen

Joe Cotellese

Director of Product Development, AWeber

@JoeCotellese

Andy Crestodina

Co-Founder and Strategic Director, Orbit Media

@crestodina

Oli Gardner

Co-Founder, Unbounce

@oligardner

Justine Jordan

Marketing Director, Litmus

@meladorri

Noah Kagan

Chief Sumo, SumoMe

@noahkagan

Tom Kulzer

Founder and CEO, AWeber

@tkulzer

Nathan Latka

CEO and Founder, Heyo

@NathanLatka

Brian Meece

Founder, RocketHub

@rockethub

Jason Miller

Sr. Content Marketing Manager, LinkedIn

@jasonmillerca

Jerod Morris

VP of Rainmaker.FM, Copyblogger Media

@jerodmorris

Tim Paige

Conversion Educator, LeadPages

@TimThePaige

Andrea Vahl

Social Media Consultant and Speaker, Andrea Vahl, Inc.

@andreavahl

Michael Stricker

Marketing Director, SEMrush

@radioms
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Agenda

Sunday, October 18th

05:00 - 07:00 PM

Mary Cassatt Lounge, The Rittenhouse Hotel

Get a headstart on your networking and join us for some food and drinks to kickoff ASCEND!

Monday, October 19th

08:00 - 09:00 AM

Breakfast


09:00 - 09:15 AM

Opening Remarks


Tom Kulzer

09:15 - 10:15 AM

Jason Falls

How do I drive more engagement? How do I measure ROI? How do I get more Likes? Who should manage all this? How can we check this box and move on to the next item on our list?

We're asking the same questions about digital marketing and social media we asked five years ago. Why? This isn't rocket surgery, people!!! In his trademark, No B.S. style, industry pundit Jason Falls's talk will help you understand the six core competencies and activities everyone needs to be successful at marketing their business or themselves online.

He'll also explain what fresh broccoli has to do with today's digital marketing landscape.

10:15 - 11:00 AM

Jason Miller

Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue; that's the one-two punch of social media and content marketing. If you are not pairing these two together then you are simply missing opportunities for your business. In this session Jason Miller, Sr. Content Marketing Manager at LinkedIn will show you how to create a world class strategy for combining these social and content marketing to deliver real results. From real world examples to real time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately.

Break

11:15 - 12:00 PM

Ardath Albee

The command to become a publisher did marketers a disservice. Marketers were told to go forth and create great, awesome content, but were never provided the tools, skills or mindset required to execute content programs strategically. Content alone won't move the needle. But with the right framework and strategy, accountability will be a breeze and content will become valued as a strategic corporate asset.

During this session you'll learn:

  • How to develop relevance that raises your content above the noise
  • Why context is the driving force for conversations and momentum
  • Why a continuum approach leaves traditional campaigns in the dust

Lunch

01:00 - 01:45 PM

Brian Meece

Designed for new-media marketers looking to raise funding and awareness, this session examines how to leverage crowdfunding to launch new endeavors.

01:45 - 02:30 PM

Oli Gardner

Think you're marketing is awesome? Most marketers do, however accepting that you have a problem is the first step to recovery. In this session Oli will show how to design a high-converting campaign using landing pages and campaign experience optimization. Anyone running campaigns through paid search, email marketing, and social will learn 12 things they might be doing wrong and how to fix them.

Break

03:00 - 03:45 PM

Justine Jordan

The number of emails opened on mobile devices has grown 512% since 2011. Tons of copy, tiny text, and static layouts no longer cut it—subscribers expect emails that are legible, relevant, and easy to use. In this session, we'll take a look at the mobile email landscape, review the basics of responsive email design, discuss what's working (and what's not), and leave you with a to-do list of optimization ideas for your next campaign.

03:45 - 04:45 PM

Chris Ducker

Times have changed. Again. The online business world has your prospective customers clamoring for high quality information and excited at the thought of doing business with a real person. This highly engaging keynote will show you how important it is embrace real-world business ethics and combine them with online marketing strategies, at the same time as avoiding the mistakes so many online entrepreneurs are making in their quest to become successful. This is the blueprint you need to build an online brand and business that'll stand the test of time and become something that you, as well as your customers will be proud of!

04:45 - 05:00 PM

Closing Remarks


Tom Kulzer


Brü Craft & Wurst
05:30 - 07:30 PM

Wind down and enjoying networking at this modern American gastropub and German bierhall. BRU boasts a premier beer selection, pouring 38 drafts, balanced between classic German and Belgian "old world" favorites, eclectic rotating American crafts, as well as exclusive small batch rarities. Test out the country's first self-pour beer wall, too! Other beverages and hors d'oeuvres will be served. Take a peek at BRU, and check out their current draft list.

Tuesday, October 20th

08:00 - 09:00 AM

Breakfast


09:00 - 09:05 AM

Opening Remarks


Tom Kulzer

09:05 - 09:45 AM

Gene Marks

Social Media. Mobile Tech. Building Communities. Cloud Based Technologies. CRM. These are only a few major trends having an impact on how we do business, generate leads and sell and service customers. In this session, Gene takes a look at the future and what decisions you should be making now that will increase revenues and value going forward. You'll gain expertise about using email marketing, chat and text tools to generate leads and connect to prospects, plus a few tried and true sales processes that will never go away. How are you touching your customers? Your prospects? How are you making sure nothing falls through the cracks? What workflows have you created to make sure customers never leave? Gene will streamline the steps you can take to benefit from technology now and in the future.

09:45 - 10:15 AM

Jerod Morris

The term "showrunner" is no longer unique to the world of television production. Showrunners now come in all shapes, sizes, and mediums ... because being a showrunner means having the responsibility for an audience experience -- something all of us can (or should) be able to relate with. In this presentation, Jerod Morris outlines the four essential elements of a remarkable audience experience, and how you can apply them to your blog to build a deeper connection with your readers.

10:15 - 10:45 AM

Nathan Latka

We can all agree: building an email list is hard work. In this high-energy presentation, Nathan Latka will show you how you can use contests to double your list over and over with NO ad spend. You'll learn the six things that every contest has to have in order to be successful, based off research from over 250,000 contests over the last 4 years. If you're looking to double your email list (who isn't?!), then this presentation is perfect for you.

Break

11:00 - 11:45 AM

Andy Crestodina

Lots of marketers blog. But only a tiny percentage of bloggers created hubs of interrelated content. But it's exactly that kind of structure and persistence that separates the good from the great.

In this session, you'll learn how to create and promote B2B lead generating content. We're talking about niche content that combines the following:

  • Related Topics
  • Relevant Keywords
  • Multiple collaborators
  • Across multiple formats
  • On various sites and platforms

Winning the content game means going beyond the competition. But it's not about more content; it's about more connected content. Any other approach is just throwing spaghetti at the wall.

11:45 - 12:00 PM

Updates from AWeber


Joe Cotellese

Lunch

01:00 - 01:30 PM

Tim Paige

In today's complex marketplace, it's not enough to just put up a landing page or opt-in form and hope for the best. Today's consumers are savvier than ever and multitasking is the norm. In the midst of all of that noise, smart marketers have figured out how to grow massive, engaged email lists by meeting prospects where they are. In this session, Tim Paige, Conversion Educator at LeadPages, will share four channels you can use to cut through the clutter, grow a massive email list, meet your prospects where they are right now and turn them into loyal customers.

01:30 - 02:00 PM

Noah Kagan

In this workshop you will grow your email list in real-time. These are the exact tactics I've used with AppSumo and Okdork to grow 6 figure email lists in under 1 year.

Break

02:30 - 03:00 PM

Andrea Vahl

Are you fresh out of ideas for marketing your business on social media? Tired of the same old campaign ideas? In this session, you'll walk away with some different strategies for getting connected to your ideal customers or clients. Filled with case studies and concrete examples, you're sure to get your creative juices flowing for your own social media campaign. You'll also learn how some of the latest platforms, like Periscope and Meerkat, are changing the way businesses are communicating.

03:00 - 04:00 PM

Peter Shankman

Think of a zombie. You're picturing the undead on television, right? My name is Peter Shankman and I believe zombies exist amongst us daily; they are your customers who are so unbelievably devoted to your brand that they want to tell everyone how amazing you are. My best-selling book Zombie Loyalists details how the next fifty years of business will be run entirely by customer service and customer experiences. Join me as we dive through how we go about "infect"-ing our customers, how we turn them into Zombie Loyalists and how they turn their friends into the same.

04:00 - 04:10 PM

Closing Remarks


Sean Cohen
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The Venue

The Rittenhouse Hotel
210 West Rittenhouse Square
Philadelphia, PA
(215) 546-9000

Get Directions

Located in the heart of the city, The Rittenhouse Hotel is walking distance from major museums, cultural attractions, world-class shopping and more. It's no surprise that The New York Times ranked Philly the 3rd best place to travel in the world this year.

Rooms at the exclusive ASCEND rate are sold out - however, rooms are still available! Call the Rittenhouse Hotel for pricing and availability.

For additional accommodations within walking distance, see: The Latham Hotel, Hotel Palomar, Sofitel or Rittenhouse 1715.

*Please note that AWeber/ASCEND is not affiliated with these hotels.

Ticket Information

Your ticket includes:

All-Access Pass

2-days of inspiring keynotes, sessions and 2 networking events

Conference Meals

Breakfast, lunch, snacks and an unlimited supply of coffee

ASCEND Exclusives

One-on-one time with digital marketing experts, live product demos and round table talks

The Perks

Including the 2015 ASCEND video package, conference swag and more!

  • John Langan, Business Service Manager, Penn Emblem Company

    "The conference attendees were the cream of the crop... The networking opportunities were fantastic. Few conferences give this much bang for the buck... Can't wait until my expectations are exceeded again next year."

  • Jenni Glenn, Account Supervisor, Slice Communications

    "[We] learned what works and what doesn't when it comes to designing email newsletters, tips for better email deliverability and a whole host of great strategies that every digital marketer should know... namely, not to miss this summit when it comes around next year!"

  • Stephanie Vermillion, Senior Account Executive, Public Relations, Wordsworth Communications

    "I found myself avoiding every bodily need (e.g. bathroom breaks) to make sure I didn't miss a single minute of the top-notch speakers and valuable takeaways."

  • Jessica Jackson, Digital Marketing Specialist, InfoComm International

    "The size of the event allowed for more intimate networking and idea-sharing opportunities. I came away with contacts that I will keep in touch with long after. Overall, a great experience filled with amazing people and a ton of inspirational and professional advice."

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