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ASCEND 2014 SPEAKERS

What will you learn at ASCEND?

ASCEND Digital Marketing Summit speakers are key influencers in their industry, each with a proven track record of success. They're here to help you elevate your business to the next level with real action items, insider tips and expertise you won't find anywhere else. At ASCEND, you'll gain digital marketing tips from experts at the top of the summit.

Want to learn more? Check out our SlideShare presentation to get an interactive taste of what our speakers have in store for ASCEND 2014.

Robert Moore

RJMetrics, CEO and Co-Founder


Robert J. Moore is the co-founder and CEO of RJMetrics, a SaaS business intelligence company with the mission of inspiring and empowering data-driven people. Prior to RJMetrics, Moore served on the Investment Team of Insight Venture Partners, a leading software-focused venture capital and private equity firm based in New York. He is a graduate of Princeton University's department of Operations Research and Financial Engineering.

Moore is a vocal supporter of the Philadelphia startup scene, where he serves on the leadership team of Philly Startup Leaders. Through the PSLU accelerator program he co-founded in 2013, he regularly mentors up-and-coming Philadelphia entrepreneurs. For his accomplishments and contributions to the community, Moore was recently featured on the cover of Philadelphia Magazine and recognized by Mayor Michael Nutter.

Moore is nationally known for his startup advice and data-driven research, which has been featured in The New York Times, The Wall Street Journal, The LA Times, Businessweek, Inc Magazine, Forbes, Fast Company, TechCrunch, Mashable, and countless other publications. He has appeared as a featured speaker at TEDxPhilly, Symantec Vision, Lean Startup Machine, and Founder Factory. He guest lectures annually at Princeton University and The Wharton School.

Outside of the tech scene, Moore is an improv comedy performer at Philly Improv Theater, where he is a member of house team Big Baby. He is also CTO and Trustee of the Glassboro Education Foundation, a nonprofit committed to supporting educational innovation in his hometown school district.

Stephanie Humphrey

Fox29, Tech Expert


Tech-Life Expert Stephanie Humphrey merges her passion for lifestyle media with in-depth tech expertise to show everyday people how empowering, enriching and fun technology can be. Stephanie is driven by the sole purpose of connecting people, particularly those underrepresented in technology, with the tech know-how to transform their worlds.

With her charming and personable demeanor, Stephanie makes technology less intimidating, especially for those who don't talk "tech." Adding her own dash of wit and style, Stephanie breaks down tech-life news in a way you can mentally download without crashing. Her enthusiasm is palpable in any medium, whether print, online, radio or television - and she's had the opportunity to showcase her talent in each one.

Stephanie shares her enthusiasm for "lifestyle with a tech edge" through her blog, A Matter of Life and Tech, which inspires novice and experienced users alike to integrate technology into their daily lives in unique ways. In the blog's popular "Oh SnApp!" segment, Stephanie spotlights the latest must-have applications.

Stephanie has contributed her tech-life expertise to national media outlets including Al-Jazeera America, HuffPostLive, TheGrio.com, and BlackEnterprise.com. She is the on-air tech contributor to Fox 29's "Good Day Philadelphia" (WTXF) where she delivers weekly tech news. Stephanie is also the technology writer for EBONY.com, where she provides readers with the latest in apps, gadgets, and social media. She was the originator of the popular "Tech2Go" column on TheRoot.com, and is currently the spokesperson for HP on the QVC shopping channel. Stephanie has been featured on Comcast's "Tech Life" segments on Philadelphia and Atlanta radio, on CBS Philadelphia as a freelance reporter, and as Senior Lifestyle Correspondent for "Philly What's Up" on CW Philly. Clips of some of Stephanie's work can be viewed on her YouTube channel.

Stephanie is driven by an innate curiosity to know why things work and an entrepreneurial spirit, which inspired her to embark on her present journey into tech-life media. Her expertise is built upon nearly a decade as a Systems Engineer at Lockheed Martin as well as engineering degrees from Florida A&M University and the University of Pennsylvania. In addition, she educates and motivates community and corporate audiences through public speaking. Her signature workshop teaches young people about the benefits of responsible social media management.

Ann Handley

Marketing Profs, Chief Content Officer


Ann Handley is the Chief Content Officer of MarketingProfs, which provides marketing know-how for 420,000 subscribers. She is co-author of the bestselling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts,Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, 2011) and a monthly columnist for Entrepreneur magazine.

Ann was previously the co-founder of ClickZ, one of the first sources of interactive marketing news. Prior to that, she spent 12 years as a business editor/writer for a bunch of places, including the Boston Globe and those magazines in the back pockets of airline seats.

Marcus Sheridan

The Sales Lion, Author


In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Sheridan's company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world: www.RiverPoolsandSpas.com.

With such success, in late 2009, Sheridan started his sales, marketing, and personal development blog The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a ''web marketing guru.''

Today, when Sheridan is not giving riveting and passion-filled keynotes around the globe or consulting with businesses and brands, he generally finds himself on an adventure with his wife and 4 children.

Michael Brenner

NewsCred, Head of Strategy


Michael Brenner is the Head of Strategy at NewsCred. He is the author of the B2B Marketing Insider blog, a blogger on Forbes and a frequent speaker at many industry events. Michael started his career nearly 20 years ago in sales, followed by field, product and corporate marketing positions at the Nielsen Company. He then led marketing for 2 companies prior to joining SAP.

Wil Reynolds

SEER Interactive, Founder


Wil Reynolds has dedicated his career to driving traffic to websites and analyzing the impact that traffic has on the bottom line. He founded SEER Interactive, an online marketing agency, in 2002. The company now employs 80 people with specialties including SEO, PPC, and Analytics.

SEER Interactive has been among the top 100 fastest growing companies in Philadelphia for five straight years, and Wil was personally awarded the Philadelphia Small Businessperson of the Year award in 2012. In the search industry, Wil is known for dynamic, actionable presentations and his ability to connect traditional marketing goals with tangible online results.

In addition to Wil's passion for SEER, he is equally excited about giving back to the community. Wil currently sits on the advisory board of Convenant House, an organization that works with runaway youth in the Philadelphia area. He has also volunteered with Alex's Lemonade Stand helping to raise awareness for childhood cancer issues.

 

Peter Shankman

ShankMinds, Founder


Peter Shankman is a Dad, husband, entrepreneur, and angel investor. He's a world traveller by design and necessity. He's an Ironman Triathlete, a NASA Advisor, a Dell Entrepreneur-in-Residence, a board member, advisory board member, TEDx speaker, and cat father, who blames ADHD for most of his success. Peter is best known for founding Help A Reporter Out (HARO), the social media website that redefined how journalism and PR works by connecting millions of sources with hundreds of thousands of journalists around the world each day, for free. HARO was acquired by Vocus in 2010.

Andy Crestodina

Orbit, Strategic Director


Andy Crestodina is a co-founder of Orbit Media, an award winning, 35-person web design company in Chicago. Over the past 13 years, Andy has provided web strategy and marketing advice to more than 1000 businesses.

Andy teaches marketing. He's written hundreds of articles on topics like email marketing, search optimization, social media, Analytics and content strategy. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

 

Justine Jordan

Litmus, Director of Marketing


A lover of content, customers and cats, Justine is a recovering designer masquerading as a marketer. Once responsible for designing, building, and managing email campaigns for ExactTarget customers; she is now director of marketing at Litmus, where she leads content marketing, customer education, and research initiatives. She's strangely passionate about this email marketing thing, hates being called a spammer, and still gets nervous when it's time to hit the send button.

 

Tricia Meyer

Sunshine Rewards and Helping Moms Connect, Owner


Tricia Meyer is the owner of Sunshine Rewards, Helping Moms Connect, and other niche sites. She frequently speaks and writes about affiliate marketing topics such as monetizing blogs, affiliate and affiliate manager relationships, and the legalities of affiliate marketing.

Tricia serves on the Board of Directors for the Performance Marketing Association. She is also a partner in WineClubGroup.com and consults in Business Development for the Traetelo Marketplace in Latin America. Tricia has been a finalist for the Affiliate Summit Pinnacle Awards for Industry Advocate and Affiliate of the Year and was awarded the Pinnacle Award for Best Blogger.

Anne Holland

Which Test Won, Publisher


Five years ago, marketing journalist Anne Holland founded WhichTestWon as a way to share her love of AB split testing with digital marketers around the world. Now WhichTestWon's library of tests has nearly 500 case studies featuring tests from everyone you can imagine from Avis to Yahoo. WhichTestWon also produces the Email & Mobile Testing Awards every year - and I'm proud to say AWeber was a past award winner! Anne's publications have been cited by the New York Times, the Wall Street Journal, Forbes, Entrepreneur.com, Harvard Business School, Fortune, CNBC and a host of other media. She is a past keynote speaker at countless events including Email Summit, which she also founded.

Jessica Ivins

Center Centre, Facilitator


Jessica is a User Experience (UX) designer and educator who speaks, writes, and volunteers for many things UX. She's spoken internationally at conferences such as SXSW, Midwest UX, IA Summit, UX Camp Ottawa, and UX Cambridge (UK). She's organized UX book club meetings, taught classes for Girl Develop It Philadelphia, and served on the board of PhillyCHI, Philadelphia's UX community. She's now a faculty member at Center Centre, a trade school for UX design in Chattanooga, Tennessee. Prior to joining Center Centre, she was a senior experience designer at Happy Cog and lead UX designer at AWeber.

 

Geno Prussakov

AM Navigator, CEO and Founder


Geno Prussakov is a graduate of the University of Cambridge. He is the CEO & Founder of AM Navigator - an award-winning digital marketing agency. As an affiliate program manager and consultant he has contributed to the online marketing success of Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses. Prussakov authored "A Practical Guide to Affiliate Marketing" (2007), "Affiliate Program Management: An Hour a Day" (2011), and "Quick Start Guide to Affiliate Marketing" (2013) which have trained thousands of marketing professionals. In 2011 for influencing "change within the industry" LinkShare named him one of Performance Marketing's Most Vocal Advocates, while Impact Radius recognized him as one of the world's top performance marketing influencers both in 2011 and in 2014. In 2012 Geno launched his Affiliate Management Days conference which is now being held annually in San Francisco and London. He shares his knowledge through major digital marketing magazines, blogs, social media, workshops, and conference presentations.

 


Sarah Bundy

All Inclusive Marketing, CEO and Founder


Sarah Bundy is an award winning digital marketing specialist, consultant, trainer & author. She is founder & CEO of All Inclusive Marketing, a full service internal marketing company delivering innovative, experience driven results that reach, engage and convert. She is ranked in the Top 40 Digital Marketing Strategists of 2012 and Top 25 Affiliate Marketing Bloggers of 2012.

Sarah's clients range from e-commerce start ups to billion dollar global corporations such as Symantec, FreshBooks, Flight Centre, CowBoom, and Sandals Resorts. She has won over a dozen awards, is an international speaker and contributes to periodicals such as Feedfront Magazine, Small Business Trends and Revenews.com.

Sarah actively contributes to several boards and advisory councils and is considered a thought leader in her industry. She teaches at the Online Marketing Institute and The School of Internet Marketing, and is in the process of publishing her first book entitled "The Art of Performance Marketing".

 

Oli Gardner

Unbounce, Co-Founder


Oli is a Co-Founder of Unbounce. He's seen more landing pages than anyone on the planet and coined the term Conversion Centered Design - authoring the marketing theory behind its 7 principles. At Unbounce, he lives in front of a 20ft whiteboard, mashing up usability, interaction design and landing page optimization to create better conversion experiences. His disdain for marketers that send campaign traffic to their homepage is legendary. When not trying to rewire conversion methodology, Oli spends time mulling ideas like legally changing his name to "Landing Page" to garner extra SEO love from his guest post byline, and was recently named "The 2014 marketer to watch", in the under 42 category, by his mother.

 

Brian Littleton

ShareASale, CEO and Founder


As the founder and CEO of ShareASale, Brian has connected thousands of merchants and affiliates alike, ensuring mutual profitability while preserving the spirit and core values of the affiliate marketing industry. Since 2000, his leadership and vision have helped shape the industry into what it is today. ShareASale celebrates its 14th anniversary this year and currently supports over 4,000 online retailers. Working strategically with clients,both on the advertising and publishing end, Brian helps to maximize their individual potential. Brian is also the current President of the Board of Directors for the Performance Marketing Association, the industry's trade group.

 

Brian Massey

Conversion Sciences, Founder


Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. He is the founder of website optimization company Conversion Sciences and author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist.

His rare combination of interests, experience and neuroses was developed over 20 years as a computer programmer, corporate marketer and entrepreneur.

Website optimization is the science of finding more online revenue without paying to get more visitors. He appears in his trademark lab coat when speaking to corporations, universities, and conference attendees around the world.

He authors The Conversion Scientist blog, and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.

 

Jennifer Myers Ward

ebove & beyond, President


Jennifer brings almost 20 years of online business and marketing experience. She has helped dozens of clients grow their online business using tools such as affiliate marketing, email marketing and website usability. She has shown proven success by increasing site conversion rates up to 4 percentage points and doubling online revenue.

Before starting ebove & beyond, Jennifer was responsible for building Palm Beach Jewelry's online business from the ground up. Under her direction, the website grew at an amazing rate boasting strong traffic numbers and record sales.

Prior to working at Palm Beach Jewelry, Jennifer served as the Partnership Development Manager for Amazon.com's UK division, Amazon.co.uk. She headed up their strategic partnership program and brought in top accounts such as Virgin, BBC and Disney. She exceeded the annual program goal and was presented with Amazon's prestigious Door Desk Award. Jennifer holds a BA degree from The University of North Carolina at Chapel Hill.

 

Tim Paige

LeadPages, Conversion Educator


Tim Paige is proud to be the Conversion Educator at LeadPages. An experienced marketer in all forms of media, Tim spends his days speaking to the most successful marketers across multiple industries, and sharing his findings with business owners who want to increase their marketing results like you. You may recognize Tim's voice from the dozens of webinars he has hosted at LeadPages or from LeadPages official podcast, ConversionCast. In his short time at LeadPages, Tim has already helped grow LeadPages' customer-base to 25,000 and increase the LeadPages email list by another 40,000 leads.

Tom Kulzer

AWeber, CEO and Founder


Tom Kulzer is the founder and Chief Executive Officer at AWeber, the leading small business email marketing software, where he is actively involved in the company's strategic direction, growth and evolution. Over the company's 16-year history, Tom has nurtured it from a small start-up to a robust organization serving over 120,000+ customers, all without public or venture funding.

Tom laid the foundation for AWeber while working at a computer hardware firm in the mid-1990s, where he realized sales prospects were falling through the cracks due to lack of proper follow up. By automating the delivery of personalized follow up emails to prospects, company-wide sales skyrocketed, and sales associates had additional time to spend pursuing new prospects.

 

Erik Harbison

AWeber, Chief Marketing Officer


Erik is the Chief Marketing Officer at AWeber where he oversees AWeber's overall marketing operations, vision and strategy. Specifically, the Business Development, Social Media, PR, Education and Content/Brand/Acquisition/Retention Marketing disciplines.

Erik has over twenty years of experience in the marketing and advertising space that include starting and selling a boutique agency, growing award-winning marketing teams and performance based campaigns. He also expresses his passion for marketing by serving as a guest instructor on courses around New Media Marketing at Drexel University and Strategic Advisor for the Philadelphia Interactive Marketing Association.

Erik has contributed and participated as a panelist, moderator and speaker at events such as iMedia Summit, eTail, Emerging Technologies for the Enterprise, Online Marketing Institute, The Competitive Summit. He has also contributed articles to Entrepreneur.com, MediaPost and B2BOnline. His areas of expertise range from emerging marketing strategies and customer retention/loyalty to email marketing, social media and performance-based marketing recipes.

Lynette Young

AWeber, Content Marketing Manager


Lynette Young has been helping professionals and companies thrive on social media platforms and digital publishing since 2006 when she founded her company Purple Stripe Productions. She works with brand agencies, in-house staff and career-minded professionals to develop and effectively deploy strategic and tactical initiatives to gain exposure, attract talent, grow business and reach new customers using the social web. Lynette focuses in working in the digital media marketing space specializing in Woman-Forward Businesses, Technology Companies & Lifestyle Brands of all sizes.

Lynette's expertise as social media specialist and digital publishing subject matter expert gives her a distinct advantage as an engaging and informative speaker and corporate trainer. Lynette is one of the most followed women in the world on Google+ with over 1.5 million followers. She strives to illustrate the unique and powerful voice women have online and work with companies that want to reach them.

Mohammed Ahmed

AWeber, Director of Deliverability


Industry Veteran, Mohammed Ahmed, serves as AWeber's Director of Deliverability. Ahmed is responsible for managing and maintaining the company's industry-leading deliverability rate by educating customers on email best practices and monitoring and measuring the quality of AWeber's email traffic.

Mohammed has been involved in email deliverability in one form or another for over a decade, and has helped companies improve their mail delivery performance, including AOL, where he developed their very first anti-spam filter. Mohammed likes speaking about email, reading email, sending email and analyzing email data. He's so passionate about email, his wife says that ''email is his girlfriend.''

Ahmed holds a BS from Osmania University and is a Microsoft Certified Architect and a Microsoft Certified Systems Engineer. He is a frequent speaker at industry conferences including DigitalEast, AiMA and has attended multiple M3AAWG and FTC conferences.

Hunter Boyle

AWeber, Sr. Business Development Manager


Hunter Boyle is Senior Business Development Manager for AWeber, the leading small business email marketing software company, where he develops partnership, affiliate and strategic growth initiatives.

As a multichannel marketer, editor and optimization strategist, Hunter draws from 15 years of client-side and agency experience. Prior to joining AWeber, Hunter frequently spoke and led training in many aspects of digital marketing as the content director for Marketing Experiments and the editor/blogger of Internet Marketing Report and What's Working In Sales Management.